Fieldtrip to Churchill Museum 8 April, 2009
Posted by mdzoon in digital strategies, exhibitions, interactivity, week 6.add a comment
Hello everyone, and sorry for the delay.
As you can see, instead of wasting time on a nice walk in the park and the first sunbathe of the year I am using the Eastern break to play catch up with writing and laboriously forge texts for the profit of the others and myself.
In the beginning, I will remind you all the aim of this post: almost a month ago we visited Churchill Museum and, by the chance, adjacent Cabinet War Rooms. Thus, I would like to share some of my personal feelings, and if you will find below something deserving any notice, to spark further discussion.
The first observation relating to the museum came to my head just in front of the main entrance. 3 years ago, during my first visit to London, I had stood at the same place totally oblivious to the fact that 3 meters below me exist the heritage treasure employing cutting-edge technology and multimedia displays for the entertainment and learning of common folk. This significant fact shows my shameful lack of knowledge (2006) about leading institutions in the British heritage sector, as well as sheds some light on audience of the Churchill Museum. The exhibition rather aims to attract visitors interested in WWII, churchillians, and citizens of USA, then occasional passers-by looking for easy pleasures.
Indeed, the complex maze of rooms hidden under the vaults of the Treasury does not bring any light-hearted joy. Burden of concrete and steel separating War Rooms from the outside world, dim light, austere conditions of subterranean dwelling offers claustrophobic feeling. The evidence of deadly struggle with Nazis has been materialised in a shape of fully restored private and official chambers sheltering Winston Churchill and his staff during the London Blitz. To provide a sense of wartime oppression there is lacking nothing but the cigarette smoke from omnipresent ashtrays.
In contrast to Cabinet War Rooms, the impression given by Churchill Museum seems to be far more compound. I would say that, the complexness of evoked emotions is comparable to the multifaceted personality of the main actor of the exhibition. By the careful arrangement of artefacts, documents, photographs and interactives there was constructed a kind of theatre; kaleidoscope of words and sounds bringing into life a multilayered picture of Churchill as a controversial politician, statesman, artist and family man.
The fact worth of mention is that limited quantity of ‘real’ objects has been used in design, especially in comparison to narrative richness of the exhibition as a whole. The visitor engagement is maintained mainly by various multimedia devices, stimulating almost all senses. Moreover, the equipment work, surprisingly (?), seamlessly and collaborate very well with each other in order to give a variety of information. The transmitted messages have not been reduced to single-lined narrative but are able to unfold diverse treads. As was stressed by the director of museum – Phil Reed – the display does not aim to imprint on audience any particular vision about the famous Prime Minister. According to his statement, the museum ambition is to provide an environment for learning and encourage making investigations on its own. (Though simultaneously, he has imposed a role of Churchill Museum as ‘centre of excellence’ in terms of the knowledge about the subject).
I must admit, that I was a bit disappointed with Lifeline, advertised as state-of-the-art interactive table charting Winston Churchill’s life almost day by day. The interactive chronicle of facts and deeds turned out to be literally a wooden board. Despite of it, I am more concerned about usability of this media than some technical ‘underperformance’. The Lifeline has been created to resemble a conventional archive and seems to be of little use for people used to immediate access to information linked in an intuitive manner. To retrieve information from table, there is demanded a good knowledge of dates, otherwise investigation resembles random roaming on a surface of events. Although most of interactives used in exhibition seem to be user friendly, potential of this one remains unlocked.
The issue become more noteworthy if we consider it in the terms of planned design and received outcomes. Despite of very rich content, Lifeline is not able to keep a visitors attention for longer time. According to evaluation report, the average time spent in this section counts for 6 min. – that is about 10% of visit. In the course of the meeting with the head of museum, he mentioned that the table helps to increase the level of engagement within the museum and to turn the visitor into ‘researcher’ (i.e. a person with the specific and focused sections of interest, requiring expert and in-depth knowledge). I must agree with him to some extent – the Lifeline is useful to extend knowledge on a specific subject area. Nevertheless, I doubt that it is able to convert people into zealous investigators due to the specific of museum visit (lack of time, lack of comfortable space). The logical consequence would be placing the Lifeline on the internet to make this precious archive more accessible.
Overall, I thoroughly enjoyed the visit. With no doubts, exhibition in Churchill Museum is a decent project and a highly interesting manifestation of multimedia capabilities.
And thank you all for the cooperation on our Egyptian project.
Michael
Can our computers illuminate the dark corners of museum stores? 9 November, 2007
Posted by jomarchant in digital strategies, news.add a comment
Its a sad picture to imagine – thousands of objects once destined for a display cabinet now boxed up and gathering dust in the shadowy depths of a storage room, unseen and unadmired. For most of us these cavernous warehouses of untapped knowledge will forever be semi-mystical stores of hidden potential. Of course, it doesn’t have to be this way and with the possibilities offered by our explosive digital age even the most forgotten artifact could be rediscovered through our computers. This is the subject addressed by a new body of research currently being undertaken by Dr Suzanne Keene from the Institute of Archaeology at UCl. Entitled ‘Unlocking the treasure house with digital keys’, this project seeks to address the dual issue of low visitor figures to stored collections and the redemptive opportunities offered by digital technologies to increase public access.
Keene’s initial research suggests that an apathetic approach to marketing archival services permeates museums at all levels. Overlooking the regrettable implication that museums don’t want to deal with visitors to their collections, a happy medium to the problem seems to be to encourage the proliferation of online catalogues and resources. Whilst most museums are undergoing this process to some degree, Keene’s research hints that attention should be turned towards mobilising the current fad of user generated content pages to the cause. If museums are to fully utilise digital technologies to widen access then they should seriously consider how they can tap into sites such as Flickr, YouTube, Wikipedia and interactive gaming. No doubt Keene’s work will present some erudite insights into the problem and present an array of innovative solutions to the current stagnation of collection visitor figures.
So, as everyone bats to keep up with public trends you shouldn’t be too surprised to one day find yourself linking your Myspace page up with the latest news from the Manchester Museum, maybe even visiting the British Museum’s latest blockbuster in Second Life, or inexcusably superpoking the Imperial War Museum. For the museum studies students amongst us its a fate almost preordained.
For more information about Suzanne Keene’s research visit www.ucl.ac.uk/storedcollections. A conference will be held in July.
Week 9 19 April, 2007
Posted by naomikashiwagi in digital strategies, interactivity, mobile media, week 9.2 comments
In June 2007, the Museum of Science and Industry, Manchester will be opening a Communications Gallery. In order to offer visitors a more personal interpretive tool, a handheld multimedia guide, Mi-Guide will be trialled. Researchers at The University of Salford are developing the Mi-Guide with funding from the Engineering and Physical Science Research Council.
On Tuesday, our group met at the Science and Industry Museum to use the Mi-Guide and discuss issues including navigation, usability, social interaction, content and interpretation. We met with Pauline Webb, The Collections Manager at The Museum of Science and Industry and were given a tour of the exhibition space. At this stage of development the spaces were empty. Pauline Webb talked about the concept and envisioned content of the Communications Gallery. The Gallery will chronologically explore the development of communications in the locality of Manchester. Areas that will be covered in the gallery include, body language, written forms of communication, oral traditions, printing methods, photography, telephony, telegraphy, computer technology and other digital technologies. Objects from the museum’s collection will be exhibited together with descriptive labels and interpretive text. Visitors also have the option of using the Mi-Guide.
We were introduced to Professor Nigel Linge and Research Fellow, Duncan Bates from The University of Salford who are developing the Mi-Guide. They gave an overview of the features of the Mi-Guide and how it can present digital museological interpretations. The Mi-Guide takes the form of a PDA (Personal Digital Assistant). The content is transferred from a PC to the PDAs. This enables information to be updated efficiently. Mi-Guide has a passive tag on the back that enables the location to be detected by scanning a device by the museum object. This process reveals the interpretive text, audio description, other images and video footage. We were then given the opportunity to use the Mi-Guide in relation to a range of objects that had interpretive content uploaded onto the Mi-Guide.
Succeeding this, we discussed some of the critical issues that arose from using the Mi-Guide including:
• Limited social interaction
• Potential for multiple interpretations
• Ease of updating or adding information
• Visitors are recipients of information and are unable to contribute information, ideas or opinions
• Focusing on the Mi-Guide and not the objects,
• Ambiguous navigational tools
• The novelty factor of using this new technology.
Rather than expanding on these issues, I want to discuss some of the issues and questions that the Mi-Guide catalysed when I started to critically reflect upon this experience.
Everyday technologies are commonly used in museological contexts, including computers, mobile phones and PDAs. They enable interpretive information to be accessed and consumed by visitors. In this Information Society, are we witnessing and also catalyzing the demise of intuitive curiosity, aesthetic contemplation and liminal experience in museums?
In Sounding Out the City: Personal Stereos and the Management of Everyday Life, Michael Bull discusses how the use of personal stereos are tools of resistance against the mundane routines of everyday life and give an aura of invisibility and superiority in public space. This could be applied to the use of PDAs in museological contexts. Are PDAs being used liminally in museums to catalyse information consumption by using this everyday technology in a novel and creative way? Carol Duncan discusses in Civilising Rituals the role of architecture in catalyzing rituals and liminality in museums. Mi-Guide is a virtual architectural space that prescriptively and paradoxically guides the user through the grand entrance of the homepage with iconic images of institutional logos, corridors of menus, leading to grand rooms of images and information to contemplate and consume.
Professor Nigel Linge revealed that in the future, the Mi-Guide will be tagged with an active tag. This means that it can be tracked at all times without having to scan a device to activate it. It was also mentioned that in the near future, most people would have PDAs that could be used in museums. Will museums add the active tag, or will we have reached a point where we are not only watched on CCTV, located by GPS, but also radio tagged? Are personal technologies primarily for the benefit of everyday users or for institutions and Big Brother?
MOLLIs 4 March, 2007
Posted by elodie in digital strategies, learning.2 comments
For those interested in online learning, the Museum Open Online Learning Initiatives website might be worth to check out. It presents different cultural heritage projects undertaken by the Telematics Centre at the University of Exeter in collaboration with local museums.
Behind the scenes 25 February, 2007
Posted by Kostas in digital strategies, web design, week 5.add a comment
It’s already week 5 in the ‘Digital Heritage’ course. Following our workshop on building websites, this Tuesday we will have the chance to discuss some of the things we have been talking about in the course in the context of a particular case study: Malcolm Chapman, Head of Collections Management at the Manchester Museum will take us ‘behind the scenes’ of the Manchester Museum’s website in a session titled ‘From Organisation to User: the changing focus of a museum website’.
See you all at class!
ICT: Generating power of museums? 10 February, 2007
Posted by Kostas in Week 2, digital strategies.add a comment
Right. The remained administration issues with the blog were sorted out and it’s time for our second blog reflection; on week’s 2 discussion on Digital Heritage and its emergence.
On Week 2 we looked at the various developments, both nationally and internationally, that have emphasized the roles of digital technologies in museums and galleries. We saw those initiatives firstly in the framework of Manuel Castell’s notion of ‘informational society’, in which information generation, processing, and transmission become the fundamental sources of productivity and power’; and secondly, in the context of recent and current museological thinking, expressed in publications such as
Wilcomb Washburn, 1984: ‘Collecting information, not objects’, Museum News, 62, 5-15
George MacDonald and Stephen Alsford, 1991 ‘The Museum as Information Utility’ Museum Management and Curatorship, 10: 305-311.
Leonard Will, 1994: ‘Museums as Information Centres’, Museum international, 46(1), 20-25
In this context, we attempted to rephrase Castells and argue that ‘the ability to collect, manage and produce information and interpretations come to be the generating power for museums’.
We also referred to Simon Knell’s paper ‘The shape of things to come: museums in the technological landscape‘ and a section of the European Commission’s Digicult Report, ‘Technological Landscapes for tomorrow’s cultural economy‘, to map out the most significant aspects of the use of new media in museums. We particularly focused on Knell’s idea of ‘technologically mutated museums’ and as one of the groups argued, it is not about ‘revolution’ but ‘evolution’ in museums.
This session has a mirror, which is Week 11, when Dr. Ross Parry from the University of Leicester will be giving a seminar in our course and reflecting on relevant ideas. It would be interesting to see how our thinking about Digital Heritage will have altered (or not) by the end of the course.
***
To add on the discussion about digital policies and strategies in museums, have a look at the Knolwedge Web initiative of the Museums, Libraries and Archives Council (MLA).
I found particularly interesting the following statements and aims:
- museums are considered to be a ’source that will fuel the knowledge creation of the future’
- museums, galleries and archives are ‘at the forefront of new technology’
- ‘close links with the broadcast media’ will be sought
- ‘build an innovative new information gateway, tailored to users’ needs’
- ‘the Knowledge Web will promote co-operation in the creation, integration and management of digital content’
They definitely offer much food for thought for the next sessions…





